mrly was founded in December 2016 by Kyoko Seki and Trevor Potulski. After spending a combined nineteen years in fashion retail at Abercrombie & Fitch, they each decided it was time for a new adventure. mrly is now a thriving local brand that makes simply comfortable clothing for children. Last year, we interviewed mrly to learn more about their new business. Now, they are taking us behind the scenes to see how their high quality goods are brought to live. Meet mrly on June 3 at our Summer Maker Mart in Columbus, Ohio!
The most important thing that we learned in our professional careers in corporate retail is that product is king. Nothing matters if the customer doesn’t like your product, it’s as simple as that. This perspective is so deeply rooted in our mindset and an obsessive focus on the product is what drives us every single day.
Creating new product is easily our favorite part of the job—we are constantly tinkering with the details until it’s perfect. After all, as they say in retail, change is the only constant!
All of our items start as an idea formed from creative brainstorm sessions.
The idea is then translated to a hand drawn sketch by Kyoko.
Once we sign off on the sketch, we like to pick out colors to really bring the product to life.
With the color palette finalized, it’s time to create a paper pattern (the template used to cut out the fabric pieces) and a tech pack that includes all of the instructions on how to sew and construct the garment.
If everything turns out the way that we intend, we have a good-looking prototype that is ready to be reviewed on different bodies to ensure that it fits well.
After the fit has been reviewed and perfected for all sizes, we are able to begin bulk production. We’ll use past selling info as well as our gut to decide how many to make by color and size.
Now that we have all the inventory, it’s time to start selling! You can find our product online at www.mrlybrand.com or all across Ohio at different markets, fleas and pop-ups.
And don’t forget to tag us on Instagram @mrlybrand-- seeing your pics makes us so happy!