Smoore Paper is a small business in Columbus, Ohio! Owner, Sarah Moore, designs custom illustrations and paper goods. We interviewed this awesome Ohioan to learn more about her background and creative process. Meet Smoore Paper on June 3 at our Summer Maker Mart!
Tell us about your local business.
Smoore Paper is a one-person stationery and paper goods project and was born out of the need to continue making after graduating from Columbus College of Art & Design. As a graphic designer living and working in Columbus, Ohio, I am always looking for new outlets to spread my personal creativity and positivity in a tactile way. Creating stationery and other products is the perfect way to do just that while merging my love of illustration and graphic design knowledge.
What drew you to your craft?
Growing up, I loved to get my hands dirty working on various art projects. To combat the computer-heaviness while studying graphic design in college, I loved to draw and work on personal projects in my spare time. In one of my early design courses, we had to create a line of product featuring a themed pattern and list it on Society6. When I made a few unexpected sales, I started listing my personal art. I've always had a little entrepreneurial bug in ear, but knowing that other people wanted purchase my work drove me to push my craft. Eventually I left Society6 and moved to creating my own products and home and selling them through art fairs, my website, and Etsy.
What is your favorite thing you have ever made?
That's a hard one, and to answer truthfully, I don't think I've made it yet! I am always practicing and trying new things, so I might not be as proud of something I made 6 months ago compared to something I'm currently working on. In my case, I think that's a positive! That drive of wanting to get better is what helps me to continue my work. If I had to pick a recent favorite though, I think it would be my Case Bound Journals. I haven't truly mastered the art of book binding yet, but teaching myself a new skill is exhilarating. I make my own book cloth, sew each text block, and decorate the cover myself. I've gone through many rounds of trial and error and I love the learning process.
What did you want to be when you grew up?
I either wanted to do something with animals or art. I pursued the latter, but animals are still very important to me.
What is your creative process?
I always have to start with a sketch on paper. I think of things that I would like to have, use, or display and go from there. Sometimes creating the design on paper carries me all the way through and sometimes I end up finishing things on the computer. Because I am always trying different things, I don't have a very rigid creative process.
What advice would you give yourself 10 years ago?
Be patient, explore different methods of creativity, and stop comparing yourself to others!
Why is it important to support local artists & makers?
There are so many benefits to supporting local businesses. You can't find unique pieces with actual stories behind them in a major store. When shopping local, you get something that was made carefully out of love instead of something mass produced. With so many name brands ripping off independent artists, it's important to give them support so that they can continue doing what they love.
Why do you love doing what you do?
I love making things that have a purpose. Whether it be a notebook or a card, I love the idea of connecting with others in their day-to-day life. My products are intended to add a little bit of brightness to someone's day, and I am so glad when that happens.
What advice do you have for other people who want to start their own businesses?
I'm just getting started myself, but my advice would be to not let self-doubt hold you back. I feel like a lot of creative people struggle with imposter syndrome, myself included. Sometimes it's really hard to put yourself out there, so start small and grow from there!
What is your favorite thing about exploring Ohio?
I've lived in Ohio my whole life and there are still places I want to explore! I love learning about the history of places, visiting local museums, and seeking out the nearest natural swimming hole.