Natterdoodle creates hand-lettered art in Columbus, Ohio! Owner, Natalie, was the first artist we collaborated with at Ohio Explored more than 2 years ago! We interviewed Natterdoodle to learn more about her small business.
Tell us about your local business.
Natterdoodle is heartfelt handwriting with a mission to sprinkle positivity confetti. As a lettering artist, I aim to use the power of written word to inspire hearts, minds and fits of giggles.
What drew you to your craft?
Ever since childhood, I have been a doodler and a writer. I grew up writing poetry and scribbling little doodads inside my journal. I loved language and was always hunting for hidden meaning in song lyrics. Words can wield so much power; in an instant they can bring joy, tug on a memory or cut deep. Lettering art was a natural way to combine my love of art and language; most of the time the words are my own and sometimes I get to borrow and illustrate the lovely thoughts of others.
What is your favorite thing you have ever made?
Impossible question. I really couldn't answer it. I can list my top 10 favorite animals in 5 seconds flat, but I can't rate my own art that way!
What did you want to be when you grew up?
A writer for Rolling Stone.
What is your creative process?
Sometimes an inside joke will inspire me, sometimes it's pop culture. Other times it's a social cause I care deeply about. Getting the words right takes time and getting the lettering right is a very slow process. I'll sketch something a dozen times and spend hours on it before I feel good about it. While I love to use my iPad Pro, I'm still drawn to ink and paper above anything else. One of the hardest things for me is settling on color - I love color so much I can barely hold myself back from dumping every color under the sun onto the page.
What advice would you give yourself 10 years ago?
10 years ago if you'd told me I'd be a full-time artist I wouldn't have believed you. I would tell myself to remain open to the wondrous possibilities that might cross your path. And I'd also share one of my personal mottos I wish I was able to embrace earlier: stay tender, stay tough.
Why is it important to support local artists & makers?
When you shop local, you're investing in someone's dream. You know that someone touched it with their own two hands and they put love and personal care into every piece. I feel so grateful to live in Ohio; it's a very warm and welcoming environment for entrepreneurs.
Why do you love doing what you do?
I love seeing folks' faces light up when they interact with my work. And I love starting out with a fresh white canvas and breathing a whole other world into it.
What advice do you have for other women who want to start their own businesses?
Find a supportive community of women who will champion you and your work. Look for women from all different facets of industry and backgrounds; I love hanging with other artists but sometimes I need a community organizer or a non-profit guru to offer me another perspective. You'll need women who will go to bat for you, pick you up when you're down and give you real talk and a swift kick when you need it.
What is your favorite thing about exploring Ohio?
I'm always surprised by Ohio. Just when I think I know everything there is to know and have seen everything there is to see, something jumps out and grabs me and makes me even more proud to call Ohio my home.