Go Magnetic North makes "Wayward Workbooks" to help travelers prepare for trips, track adventures, and reflect on journeys. We interviewed owner, Amanda, to learn more about her unqiue local business. Meet Go Magnetic North at our 2017 Ohio Explored Holiday Maker Mart on December 3rd!
Tell us about your local business.
Go Magnetic North started with me sitting on the floor of my apartment in Madisonville chicken-scratch sketching in a random notebook pages of what I hoped would turn into something useful. It almost came to me too easy; within a month I had my first printed Wayward Workbook in my hands. That's when I realized how powerful passion can translate into production.
It all stemmed from being questioned by people everywhere I went about how I travel so much and expressing their envy in my trips. It made me feel uncomfortable, like they had this impression that I was superior to them or had something they didn't. The fact is, travel is my passion so I do everything I can to do it as much as I can. I wanted a way to inspire people to take the trip they've been dreaming of, that it is possible to afford it if you know what to look for, that you do have the time, and make the resources more available to them. GMN is still in its infancy, but I am so excited about the direction that it is going and developments that will happen in the future.
What drew you to your craft?
With the Wayward Workbook, I wanted to give people a resource that helped them not only plan and organize their trip, but remember all the moments, big and small, of their adventure. I would always bring a notebook with me while traveling, but never took the time to actually journal in it. So with the Wayward Workbook, I provide short prompts for the traveler to jot those small, but significant moments down without having to take time out of their trip to write entire journal entries.
After we travel, we realize that all of those small moments tend to have the biggest impact on us. I wanted to provide a way to never lose sight of being in the moment wherever you are, but having a special way to look back on and remember those moments later on.
What is your favorite thing you have ever made?
Connections. I know that's beyond the aim of this question, but that is by far my favorite thing that has come from my travels and dipping my toes into the world of creatives. I have connected with some of the most incredible, inspiring people. I don't think anything I could ever create could overshadow the connections I've made, and it is because of those connections that I continue to create.
What did you want to be when you grew up?
My standard answer would be a teacher, but my favorite phase is when I aspired to be a grocery-bagger. I can't tell you why I looked up to cashiers and baggers at grocery stores, but going to Aldi with my grandparents and being able to bag my own groceries was a highlight for me as a kid. Two things to take from this: 1. You never know who you're inspiring, no matter how mundane the work you're doing seems to be. 2. We're all a little weird. Just own it and roll with it.
What is your creative process?
Coffee, mostly, and music. In all honesty, I don't know if I really have a process. Sometimes I go weeks feeling uninspired and stuck, other times a spark of inspiration hits and I leverage it for all it's worth in that moment. I've never identified myself with being a "creative", but the older I've gotten the more I've learned to lean into those 'out of the box' thoughts that occur because it usually means I'm on to something good. One thing I have learned is that you cannot force creativity.
What advice would you give yourself 10 years ago?
10 years ago I was 18. I could write a novel about the advice I would give myself! I'm sure I could write another one 10 years from now as well. The two biggest pieces of advice I would tell myself are to embrace the moments you think against the norm and out of the box, and to start packing your bags now to see as much of the world as you can. Oh, and your parents were right about basically everything.
Why is it important to support local artists & makers?
Because they keep the world full of spirit, inspiration, and hope in the pursuit of a dream! In Cincinnati alone, there is an overwhelming amount of creative talent that I feel so lucky to be surrounded by. The local artists and makers are truly the glue to our communities, connecting us all in ways that otherwise would have never happened without putting themselves and their craft out for us all to experience; the groundbreaking Blink event that happened in Cincinnati is a prime example.
Why do you love doing what you do?
It gives me an opportunity to talk about travel with people and hear their stories. If you ask anyone that knows me, they will probably tell you that I immediately light up when discussing a recent trip I went on, or when someone asks me for travel advice. Seriously, please reach out if you are planning an adventure somewhere! There are so many breathtaking places hidden in this world of ours that truly change you when you get to see them firsthand, and make you realize the importance of protecting this Earth we live on. Also, how humbling it is to be in a completely unknown city/state/country and connect with complete strangers.
What advice do you have for other women who want to start their own businesses?
Don't you dare doubt yourself! The only reason my business exists today is because of fellow female business owners encouraging me to pursue my ideas, so find that tribe and keep them close! There is nothing more inspiring than a woman going against the norm to pursue her dream, and nothing more empowering than being a woman and taking charge to set your own rules for how your life is going to go. If you have a passion or dream that keeps you up at night and gives you butterflies during the day, it is meant to be shared with the world. Share on, girl. Also, keep a regular yoga practice and a bottle of wine on hand at all times.
What is your favorite thing about exploring Ohio?
I've lived in Ohio for majority of my life (from Cleveland to Cincinnati) and it wasn't until the past few years that I really started to appreciate it for what it's worth. The small towns are filled with incredible charm that haven't changed one bit since I was a kid. It feels like going home again every time I drive through them. On the other hand, the bigger cities have gone through some major transformations and it has been so exciting to watch the changes happen and the positive impact it's had on our cities. I love discovering new local stores, restaurants, coffee shops, art, etc. knowing that place is unique to our city or our state and hearing the story behind the owners and how it all came about. I am so proud to be from Ohio and live in Cincinnati and it is because of our strength and support of local businesses and makers that I have this pride.
Meet Go Magnetic North at our 2017 Ohio Explored Holiday Maker Mart on December 3rd, 2017!